Luke Pierson started the agency now known as Heyday as a 20-year-old, cold calling prospects for web builds. "It was a really weird, 'young' thing to do."

Heyday now runs a staff total of 35 and is an independent specialty business working with private sector organisations that just want to get stuff done. Organisations Heyday works with include ANZ, Ecoya & Trilogy, and Z Energy.

A significant digital project Heydey created and gifted to the online community is Down to the Wire which is the story of the first 21 years of the Internet in New Zealand.